Louder advertising is absolutely necessary. We must have, in every town & city, one or two or half a dozen vast red posters with the single line,

two lines enclosed in a box:

Mark Twain—Cable.

No. 16—Op. House.

—little poster at bottom for date & place, as above.

And we must have men to patrol the streets with bill-boards on their backs. We must resort to any methods—& if we then still have such houses as we had to-dayⒶemendation & last night, it will mean that we can’t draw & better quit.

Hurry up, old man!